01378nas a2200169   4500008004100000245010300041210006900144300001500213490000800228520079900236100001801035700001901053700001601072700002101088700001701109856008201126       2006                        eng d00aLetdowns, Wake-Up Calls, and Constructed Preferences: Peoples Responses to Fuel and Wildfire Risks0 aLetdowns WakeUp Calls and Constructed Preferences Peoples Respon  a173-181(9)0 v1043 aThis article presents results from three studies, which seek to develop a better understanding of some of the difficulties faced by forest managers in making wildfire risk management decisions. Study 1 showed that both the experts and the public tend to emphasize uncontrollable factors when asked to consider the causes of wildfires. Study 2 revealed the large role played by emotional responses in judgments about wildfire risks. Study 3 showed that preferences for risk management options tend to be remarkably malleable in response to even slight shifts in framing. In contrast to previous studies that call for improved public education about wildfire, our results emphasize the need to introduce improved processes to inform both expert and public decisionmaking for fire risk management.1 aArvai, Joseph1 aGregory, Robin1 aOhlson, Dan1 aBlackwell, Bruce1 aGray, Robert  uhttp://www.ingentaconnect.com/content/saf/jof/2006/00000104/00000004/art00004